Thursday, October 7, 2010
When PPG started keeping track of cars sales by color back in 1990, the superstar of the car color world has been silver, and according to firm's latest study, it shows no signs of slowing down. For the tenth year in a row, the silver, charcoal and gray category are numero uno amongst new car shoppers. In 2008, it accounted for 20 percent of vehicles sold and that figure climbed to 25 percent in 2009, reaching its current zenith of a 31 percent.
Slotting in behind silver are black and white, which tied for second with 18 percent apiece. Red garnered 11 percent while blue was close behind with 10 percent. Coming in last, with just four percent of the action, is the color green. Consumer color choices have come full circle from where they were 16 years ago. Back then, green held the top spot and silver came in near the bottom.
Silver is not just the favorite choice for consumers in North America. The Europeans go with the shade 32 percent of the time, while Asian car shoppers opted for it on 33 percent of vehicles sold this past year.
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